Guangzhou Cosmetics Manufacturing Hub Leading China’s Beauty Industry

Inside China’s 100 Billion Yuan Cosmetics Capital

Where do your beauty products really come from?
From your favourite lip gloss to that viral skincare serum, chances are they began their life in Guangzhou, the beating heart of China’s cosmetics and beauty manufacturing industry.

Located in southern China’s Guangdong Province, Guangzhou has become the global centre for OEM and ODM beauty production, exporting everything from face creams and perfumes to packaging and accessories.

Guangzhou China’s Beauty Manufacturing Powerhouse

At the heart of it all is Baiyun Beauty Bay (白云美湾) in Baiyun District, home to China’s largest and most complete cosmetics industry cluster.
This single area houses more than 1,800 licensed cosmetic manufacturers and a production network valued at over 100 billion yuan, supported by advanced research, formulation, packaging, branding, and logistics.

Guangzhou alone accounts for more than one third of all cosmetic factories in China, offering everything a brand needs in one place. From raw materials and design to testing and export, the supply chain here is unmatched.

Each year, buyers and brands from across the world gather at the China International Beauty Expo (中国国际美博会) in Guangzhou to source products, discover trends, and meet local manufacturers.

The Economics of Beauty in China

China’s cosmetics and personal care market continues to grow rapidly.
By 2025, total revenue is expected to reach 78 billion US dollars, led by skincare, makeup, and lifestyle beauty products.

The OEM and ODM manufacturing sector that drives this growth is equally strong. Globally, it is projected to rise from 69.8 billion US dollars in 2024 to more than 110 billion US dollars by 2031, and China leads the world in both scale and efficiency.

Guangzhou’s integrated network means one factory can formulate your serum, another can design the jar, and another can print your logo, all within a few kilometres of each other. This cluster effect keeps production fast and cost effective while maintaining high quality.

Who Manufactures in China’s Beauty Factories?

Behind many of the world’s favourite beauty products is a supply chain that runs through China.

Guangzhou stands at the centre of this network, supported by other major production bases in cities such as Yichang, Suzhou, and Foshan. Together, they form the backbone of the country’s beauty manufacturing power.

L’Oréal operates large factories in both Yichang and Suzhou, producing make up and skincare for brands including L’Oréal Paris, Maybelline, and Yue Sai. These sites serve both the Chinese market and global distribution channels, confirming China’s importance in the company’s worldwide production strategy.

Maybelline, part of the L’Oréal Group, manufactures many of its Asia market foundations, lip products, and eye cosmetics in these Chinese facilities, benefiting from fast turnaround and proximity to packaging suppliers in southern China.

Estée Lauder also maintains close partnerships with Chinese packaging suppliers such as Guangdong Qiaoyi Plastic Co Ltd in Foshan, which produces sustainable and recyclable cosmetic containers for several of its beauty lines.

These examples highlight how China has become a global centre for both finished cosmetics and high quality packaging.

With certified facilities, advanced equipment, and strong export infrastructure, Guangzhou and the wider Pearl River Delta region continue to anchor the global beauty supply chain, connecting international brands to reliable Chinese manufacturing.

Why Brands Choose Guangzhou?

Speed: Rapid sampling and production for quick market entry
Variety: Thousands of ready made formulas and packaging options
Quality: Facilities certified to international standards and export approved
Cost Efficiency: Integrated local supply chain reduces costs and delays

It is no surprise Guangzhou is known as the city that makes the world beautiful.

China’s Shift From Factory to Innovator

Chinese beauty brands such as Perfect Diary, Florasis, and Winona are redefining global perceptions of quality and design. They reflect a new generation of manufacturers who combine creative branding with advanced technology.

From sustainable bamboo packaging to artificial intelligence testing, Baiyun Beauty Bay (白云美湾) has evolved from a production zone into a full innovation hub, showing that Made in China now means creativity, precision, and progress.

Ready to Source Beauty Products in China

Whether you want to build your own beauty brand, develop custom packaging, or source products for export, Guangzhou is the place to begin.

Want to source beauty products or packaging in China?
Contact OFei, your trusted partner for trade, sourcing, and product development across China, Africa, and Europe.

We help you find reliable factories, verify quality, and bring your ideas to life efficiently and safely.